Showing posts with label YouTubbing. Show all posts
Showing posts with label YouTubbing. Show all posts
December 7, 2009
YouTubercial: The commercial of the future? II
Inspired Bicycles This must be the top viral film of 2009. More than 12 mil views in YouTube. Worth seeing it even if you hate mountain bikes!
July 8, 2009
YouTubercial: The commercial of the future?
With traditional media loosing ground and the success of social sites like YouTube evident to everyone more and more marketers understand the advantages of viral marketing and look seriously to Web 2.0 media as a way to reach the new consumer. Unlimited duration of messages combined with 24/7 transmission possibilities, unrestricted schedules and the willingness of people to spend more time watching online videos result in creations like the Schweppes' "Signs" YouTubercial.
Enjoy the commercial of the future!
June 15, 2009
How Social are Airline Brands?
On 23 March I posted the results of the Top 100 Social Brands of 2008 by VIRTUE. Using their online gadget that measures the Social Media Index score (i.e. how many times the brand is mentioned in Social Media and in what of them) on daily basis I tested the "Social Power" of a number of European, American and Asian airlines.
According to the results I got for the 12th of June 2009 Jet Blue is the most social airline brand with a score of 1500, almost five times higher than the following brand( Air France).
The list:
Airline Social Score on 12 June 2009
Jet Blue 1500
Air France 326
Southwest Airlines 101
American Airlines 93
Air Canada 90
United Airlines 74
Air Japan 62
Air China 42
Air India 38
Ryanair 33
Air Asia 33
BA 31
Delta Airlines 28
Lufthansa 28
Finnair 28
KLM 28
Korean Air 21
Air Berlin 17
Iberia 16
Easy Jet 15
Air Norway 15
Austrian Airlines 12
Virgin 12
Singapore Airlines 12
Continental Airlines 10
Alitalia 8
Gulf air 6
Aer Lingus 4
Open Skies 3
Thai airlines 3
I would not dare to draw any conclusions, considering the limitations of the method, this but could be the subject of future research. But the tool is simple to use and it can help marketers to see how their brands perform in the social media space. I must however warn that these scores can change every day.
In my case I compared them all with one and the same airline in the right slot. One thing is sure, there is a lot of discussion about Jet Blue in the social media. Among other things they have their own YouTube Channel, a Flickr page and many YouTube films. Some are useful for their image but some are not . Conclusion: No conclusion if such a high score is necessary always a good thing
According to the results I got for the 12th of June 2009 Jet Blue is the most social airline brand with a score of 1500, almost five times higher than the following brand( Air France).
The list:
Airline Social Score on 12 June 2009
Jet Blue 1500
Air France 326
Southwest Airlines 101
American Airlines 93
Air Canada 90
United Airlines 74
Air Japan 62
Air China 42
Air India 38
Ryanair 33
Air Asia 33
BA 31
Delta Airlines 28
Lufthansa 28
Finnair 28
KLM 28
Korean Air 21
Air Berlin 17
Iberia 16
Easy Jet 15
Air Norway 15
Austrian Airlines 12
Virgin 12
Singapore Airlines 12
Continental Airlines 10
Alitalia 8
Gulf air 6
Aer Lingus 4
Open Skies 3
Thai airlines 3
I would not dare to draw any conclusions, considering the limitations of the method, this but could be the subject of future research. But the tool is simple to use and it can help marketers to see how their brands perform in the social media space. I must however warn that these scores can change every day.
In my case I compared them all with one and the same airline in the right slot. One thing is sure, there is a lot of discussion about Jet Blue in the social media. Among other things they have their own YouTube Channel, a Flickr page and many YouTube films. Some are useful for their image but some are not . Conclusion: No conclusion if such a high score is necessary always a good thing
January 19, 2009
The YouTubing of TV (and our life)
After the YouTubing of Mainstream Media and the YouTubing of Entrepreuneurship we have now the YouTubing of TV! As the YouTube blog announced on 15 January "YouTube has partnered directly with major TV and set-top box manufacturers to bring YouTube into the living room". It goes on "Well, now that's possible via YouTube for Television, initially available through the Sony PS3 and Nintendo Wii game consoles at www.youtube.com/tv. Currently in beta, the TV Website offers a dynamic, lean-back, 10-foot television viewing experience through a streamlined interface that enables you to discover, watch and share YouTube videos on any TV screen with just a few quick clicks of your remote control. With enlarged text and simplified navigation, it makes watching YouTube on your TV as easy and intuitive as possible". and ends with the nice advice :" So grab some popcorn, gather your friends and sit back and enjoy the YouTube TV Website".
A new, not unexpected, move of YouTube in line with the Red Queen Effect that I wrote about earlier.
With so many thousands video downloads per hour I am wondering how many productive hours are lost every year for manking all these (mostly lousy) videos and what is the total cost of this in global scale. An interesting subject for a Master or even a PhD dissertation.
It would be even more interesting to calculate and add the hours (and costs) of those looking to the YouTube videos. I have the feeling that the total costs would scare even YouTube.
A new, not unexpected, move of YouTube in line with the Red Queen Effect that I wrote about earlier.
With so many thousands video downloads per hour I am wondering how many productive hours are lost every year for manking all these (mostly lousy) videos and what is the total cost of this in global scale. An interesting subject for a Master or even a PhD dissertation.
It would be even more interesting to calculate and add the hours (and costs) of those looking to the YouTube videos. I have the feeling that the total costs would scare even YouTube.
September 6, 2008
Mainstreaming of You Tube
Sometime ago I was writing about the YouTubbing of the Mainstream Media. We can now talk about Mainstreaming of YouTube: For those who missed it YouTube has started a news vlog (video blog) called Citizennews posting the news worthy videos from the YouTube collection. New opportunities for talented citizen journalists to become famous and the world to see in one place what we do not see in the news. I hope Olivia (the news manager of the service according to her statement) will spare us from some of the stupid, tasteless or even gruesome content we often see in TouTube (and other similar sites)
November 15, 2007
The YouTubbing of Entrepreneurship
In my previous post I referred to the YouTubing of Mass media, the effect of YouTube (and of course of other similar user content exchange sites) on the way the traditional mass media are transforming their business model and actually competing with the video and photograph exchange sites for original photos or video footage made by people who filmed or mare a photo of exciting events with their mobile telephone.
Talking to young entrepreneurs - mostly active in the high-tech / Internet domain - it surprises me to hear regularly that their only ambition creating a new business is to sell it as soon as it becomes interesting to some competitor or investor. In other words the dream of many new entrepreneurs is to repeat the story of YouTube (and many others like Skype, PayPal and Flickr to mention only the recent ones) that made their owners rich overnight after their takeovers by Internet giants like ebay, Yahoo or Google. This is of course nothing new in the Internet world, in the 90s we had many more of such extravagant takeovers of dot.coms that proved to be nothing more than hot air.
It seems that the effects of YouTube on the way young entrepreneurs look to the future of their business are indicative of the new business ethics and ambitions of the information age. Instead of vision the quick buck, instead of strategy just tactics, instead of successful products successful contacts and network.
The problem is that in many cases the new-style entrepreneurs are too fast with the sell-off of their business missing the opportunity to create a really successful business and of course earn a fraction of the money they could earn in this case. A recent example of the very successful Dutch online stock broker ALEX is very interesting in this respect: My Dutch-speaking visitors can read the story in http://www.fembusiness.nl/web/artikelSmal/Oprichters-van-Alex-bedankt-en-tot-ziens.htm . For non-Dutch speakers a quick summary: ALEX was created by two young entrepreneurs back in 1995 as a telephone broker, in 1999 went online and today is the biggest and most successful Internet broker in Holland. Soon after its creation the company was bought by Bank Labouchere (amount unknown), the two entrepreneurs remained as managers after the takeover. A series of takeovers followed: by DEXIA who sold it to the RABOBANK for approx. 50 mil Euro; finally Rabo sold it a few weeks ago to their biggest competitor online broker in Hollabd BinkBank for an amount of 390 mil Euro. The two original owners are not in the payroll anymore. Were they too fast with selling Alex to Bank Labouchere? I do not know the details of this transaction but for some young entrepreneurs it is better to think twice before they quickly accept the offer.
After all not everyone can sell his brainchild for 1,6 bil US Dollars like YouTube but such news make many people think Why he and not Me?
Talking to young entrepreneurs - mostly active in the high-tech / Internet domain - it surprises me to hear regularly that their only ambition creating a new business is to sell it as soon as it becomes interesting to some competitor or investor. In other words the dream of many new entrepreneurs is to repeat the story of YouTube (and many others like Skype, PayPal and Flickr to mention only the recent ones) that made their owners rich overnight after their takeovers by Internet giants like ebay, Yahoo or Google. This is of course nothing new in the Internet world, in the 90s we had many more of such extravagant takeovers of dot.coms that proved to be nothing more than hot air.
It seems that the effects of YouTube on the way young entrepreneurs look to the future of their business are indicative of the new business ethics and ambitions of the information age. Instead of vision the quick buck, instead of strategy just tactics, instead of successful products successful contacts and network.
The problem is that in many cases the new-style entrepreneurs are too fast with the sell-off of their business missing the opportunity to create a really successful business and of course earn a fraction of the money they could earn in this case. A recent example of the very successful Dutch online stock broker ALEX is very interesting in this respect: My Dutch-speaking visitors can read the story in http://www.fembusiness.nl/web/artikelSmal/Oprichters-van-Alex-bedankt-en-tot-ziens.htm . For non-Dutch speakers a quick summary: ALEX was created by two young entrepreneurs back in 1995 as a telephone broker, in 1999 went online and today is the biggest and most successful Internet broker in Holland. Soon after its creation the company was bought by Bank Labouchere (amount unknown), the two entrepreneurs remained as managers after the takeover. A series of takeovers followed: by DEXIA who sold it to the RABOBANK for approx. 50 mil Euro; finally Rabo sold it a few weeks ago to their biggest competitor online broker in Hollabd BinkBank for an amount of 390 mil Euro. The two original owners are not in the payroll anymore. Were they too fast with selling Alex to Bank Labouchere? I do not know the details of this transaction but for some young entrepreneurs it is better to think twice before they quickly accept the offer.
After all not everyone can sell his brainchild for 1,6 bil US Dollars like YouTube but such news make many people think Why he and not Me?
November 6, 2007
The YouTubing of Mainstream Media
YouTube, the well-known video exchange site, was one of the prime targets of Andrew Keen’s polemic book “The Cult of the Amateur: How today’s Internet is killing our culture”. Keen’s argument against YouTube was that the low quality, anonymous amateur videos downloaded and viewed in the site contribute to misinformation of the public (not able to distinguish between reality, fiction and advertising), abuse of intellectual rights (from using copyrighted material like music, video, logos etc) and destruction of traditional professional creators of information and entertainment products. According to Keen and other skeptics, there is a real danger, especially for youth, that this amateur content will compromise their judgment and criteria as to what art really is, posing a direct threat to the western culture (and the established “culture” industry).
Whether these arguments are right or wrong is not the issue here but something a few people would deny is the fact that YouTube has helped unleashing a previously hidden source of journalistic content. This hidden potential has been for some time now been noticed and increasingly been utilized by mainstream TV channels.
The reason is simple: there is hardly any event happening on this planet without someone with a video-enabled cellular phone being present. The ubiquitous presence of witnesses with such equipment in their pockets can not be matched even by the biggest TV channels, those with extensive networks everywhere and camera crews on the standby. The most dramatic pictures and videos from the London and Madrid bombings and the Asia tsunami came from amateur videos and during the recent riots in Burma, where the regime prevented journalists from reporting, the video footage came almost exclusively from amateur phone cameras. BBC, CNN (i-Report), CBS (CBS Community) and channels in many other countries now openly encourage viewers to shoot videos from events happening and download them to the station’s web site. People do that indeed: For most the perspective that their video will be shown on national television is more attractive than the very competitive YouTube.
So far most of these videos do not reach the airwaves but I would not be surprised if channels following the BBC example - the BBC Backstage initiative - start putting more professional tools in the hands of amateurs hopping for higher quality material and exclusivity in exchange.
This entry of the mainstream media in the online downloads market make them direct competitors of YouTube and other similar sites for citizen journalism products. It also opens a new and interesting chapter in the media convergence process, underlying the role of the new generation of online applications commonly referred to as Web 2.0, in shaping the future. Thanks to Web 2.0 the Internet is not any more a simple communication and business platform, it is increasingly becoming a catalyst of citizen empowerment. Despite the warnings of skeptics and the obvious hitches innate in such processes the ever increasing enthusiasm of the online public about everything having to do with online user generated content (blogs, content communities, social networks, forums and content aggregators) indicate that from now on the importance of amateur content as information source will increase.
While for many the cultural effects and cultural contribution of YouTube and other social content sites is still an issue open to debate, one should recognize the impact of this site of the future media landscape. No doubt that what we see today is only the beginning of a process that will put more power to the hands of the media consumer, not only as content contributor but probably also as editorial influencer.
Whether these arguments are right or wrong is not the issue here but something a few people would deny is the fact that YouTube has helped unleashing a previously hidden source of journalistic content. This hidden potential has been for some time now been noticed and increasingly been utilized by mainstream TV channels.
The reason is simple: there is hardly any event happening on this planet without someone with a video-enabled cellular phone being present. The ubiquitous presence of witnesses with such equipment in their pockets can not be matched even by the biggest TV channels, those with extensive networks everywhere and camera crews on the standby. The most dramatic pictures and videos from the London and Madrid bombings and the Asia tsunami came from amateur videos and during the recent riots in Burma, where the regime prevented journalists from reporting, the video footage came almost exclusively from amateur phone cameras. BBC, CNN (i-Report), CBS (CBS Community) and channels in many other countries now openly encourage viewers to shoot videos from events happening and download them to the station’s web site. People do that indeed: For most the perspective that their video will be shown on national television is more attractive than the very competitive YouTube.
So far most of these videos do not reach the airwaves but I would not be surprised if channels following the BBC example - the BBC Backstage initiative - start putting more professional tools in the hands of amateurs hopping for higher quality material and exclusivity in exchange.
This entry of the mainstream media in the online downloads market make them direct competitors of YouTube and other similar sites for citizen journalism products. It also opens a new and interesting chapter in the media convergence process, underlying the role of the new generation of online applications commonly referred to as Web 2.0, in shaping the future. Thanks to Web 2.0 the Internet is not any more a simple communication and business platform, it is increasingly becoming a catalyst of citizen empowerment. Despite the warnings of skeptics and the obvious hitches innate in such processes the ever increasing enthusiasm of the online public about everything having to do with online user generated content (blogs, content communities, social networks, forums and content aggregators) indicate that from now on the importance of amateur content as information source will increase.
While for many the cultural effects and cultural contribution of YouTube and other social content sites is still an issue open to debate, one should recognize the impact of this site of the future media landscape. No doubt that what we see today is only the beginning of a process that will put more power to the hands of the media consumer, not only as content contributor but probably also as editorial influencer.
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