July 8, 2009
YouTubercial: The commercial of the future?
With traditional media loosing ground and the success of social sites like YouTube evident to everyone more and more marketers understand the advantages of viral marketing and look seriously to Web 2.0 media as a way to reach the new consumer. Unlimited duration of messages combined with 24/7 transmission possibilities, unrestricted schedules and the willingness of people to spend more time watching online videos result in creations like the Schweppes' "Signs" YouTubercial.
Enjoy the commercial of the future!