Top 10 viral videos March 2010

The top-10 viral Videos according to GOVIRAL. (I love the one with the BMW motor, no matter if it is real or not). For the first time the list is not based on the number of views but on the quality of the video. In the site of GOVIRAL also an archive of the past nominations.

Virtual Touch and virtual Scent: Next steps in Virtual Reality?

Looking for killer apps? This can be the Touchable Holography developed by researchers of the University of Tokyo. If this really works (and it seems from the YouTube videos that this is an interesting area of research) and in combination with virtual scent could bring the e-shop a step closer to the consumer who wants to touch and smell before buying. I will keep following and update on this.

Will it blend?

A bit extreme some times yet interesting way to create viral buzz around your product making use of online video in combination with blogging and cause marketing. Tom Dickson CEO of Blendtec, manufacturer of home blenders has persuaded everyone about the quality of his product by blending anything you can imagine in his blenders. From mobile telephones to athletic shoes! In the site Will it Blend you will see a imaginative (yet not suitable for every product) way to use the web as communication and customer retention tool. The cause marketing element? Auctioning the blended products in eBay and give the money to charities.

Viral and Cause Marketing

Cause-related Marketing seems to sell. This one I find a very nice example Marketing Vox of 25 August.