Technographic Segmentation: Forrester Consumer Profile tool

Many visitors of this blog look for information related to Technographics Segmentation. This tool of Forrester Research (the inventor of the term) will help them find more about the technographic profil of their customers (for B2C markets) and of course about the technographics segmentation if they follow the link. In the Forrester site there is a similar tool for B2B customers.

Technographics Segmentation

The traditional segmentation methods are not always helpful in the Social Media era. One of the popular ideas is the Social Technographics segmentation of Forrester

Social Technographics Explained