July 10, 2009
Technographic Segmentation: Forrester Consumer Profile tool
Many visitors of this blog look for information related to Technographics Segmentation. This tool of Forrester Research (the inventor of the term) will help them find more about the technographic profil of their customers (for B2C markets) and of course about the technographics segmentation if they follow the link. In the Forrester site there is a similar tool for B2B customers.