This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
July 10, 2009
Technographic Segmentation: Forrester Consumer Profile tool
Many visitors of this blog look for information related to Technographics Segmentation. This tool of Forrester Research (the inventor of the term) will help them find more about the technographic profil of their customers (for B2C markets) and of course about the technographics segmentation if they follow the link. In the Forrester site there is a similar tool for B2B customers.