This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
October 3, 2008
The traditional segmentation methods are not always helpful in the Social Media era. One of the popular ideas is the Social Technographics segmentation of Forrester