Will it blend?

A bit extreme some times yet interesting way to create viral buzz around your product making use of online video in combination with blogging and cause marketing. Tom Dickson CEO of Blendtec, manufacturer of home blenders has persuaded everyone about the quality of his product by blending anything you can imagine in his blenders. From mobile telephones to athletic shoes! In the site Will it Blend you will see a imaginative (yet not suitable for every product) way to use the web as communication and customer retention tool. The cause marketing element? Auctioning the blended products in eBay and give the money to charities.