Top 10 viral videos March 2010

The top-10 viral Videos according to GOVIRAL. (I love the one with the BMW motor, no matter if it is real or not). For the first time the list is not based on the number of views but on the quality of the video. In the site of GOVIRAL also an archive of the past nominations.

Sosial Media Marketing: YouTube as damage control channel

During the recent strikes that crippled British Airways the company engaged successfully the YouTube as channel of communication with stranded passengers. The BA CEO Willie Walsh addressed the problem in a number of videos that have been made as part of a BA contingency plan. According to the Marketing Magazine the campaign has been very successful, a good example of engaging Social Media as PR tools;