This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
July 11, 2009
Chris Anderson's New Book FREE
After the well known and often controversial book The Long Tail Chris Anderson publishes his second book "FREE The future of a radical price". . The book is available for sale but also as a e-book online for free. At the moment a free version of the book is available but only for US Web users. For the rest of the world the book is accessible in the web site of VINT in a post of July 10. The book is intersting and most most probably will cause a lot of discussion and controversy like the first one. I liked Anderson's first "Free" example in the book: the Monty Pythons YouTube channel.