This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
May 1, 2009
A Social Media Marketing case: Ford
Social Media as agent of change? A very intersting case about FORD and social media in the Blog of LaSandra Brill.
