May 4, 2009

Fortune 500 Corporate Blog Adoption Slow and Steady

The Society for New Communication Research in cooperation with the University of Massachusetts Dartmouth and the research firm Financial Insite Inc. conducted an interesting study about the penetration of corporate blogging among the Fortune 500 companies.
Some of the key findings:

  • 81 of the Fortune 500 or 16% currently have public-facing blogs.
  • This compares with 39 percent of the Inc. 500; 41 percent of the higher education sector and 57 percent of the nation’s Top 200 Charities.
  • 28 percent of the Fortune 500’s blogs link to Twitter accounts. (Other Fortune 500 companies have Twitter accounts, but they are not linked to their blogs)
  • Five of the top ten companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America.
  • 90 percent of the Fortune 500’s blogs have the comments feature enabled.
  • The computer software/hardware technology industry has the most blogs, followed by the food and drug industry, financial services, Internet services, semi-conductors, retail and automotive respectively.
  • Ten percent of the Fortune 500’s blogs link to podcasts; 21 percent incorporate video