During the last 3 years, our Bachelor students of the course @Digital Marketing for Networked Businesses in the University of Twente have participated in the Google Online Marketing Challenge, a worldwide college competition introducing students to the topic of Search Engine Advertising (SEA).
After ten years of organizing this annual challenge, Google stopped this project this year. Given the importance of SEA for the modern Digital Marketing education, we developed a new assignment in the @UT in cooperation with the EIT Digital and the Saxion University of Applied Sciences. The new challenge is quite similar to the Google Challenge but since a free-of-charge AdWords campaign and the organization are not available anymore by Google, we ask the participating partner companies a contribution covering the campaign and some of the organizational costs.
Partner companies can count on a motivated group of students who under the supervision of our staff and external experts will develop and execute a 3-week AdWords campaign, will conduct an audit of the company website and will report the results of the project to the partner company. More details and registration form are available at the link: Registration UT AdWords Challenge
