AMAZON: a Leader and Disrupter of Retail

No doubt that Amazon has seriously impacted on and transformed retail and online shopping in general for more than 20 years. I follow this company since the 90s and I was one of those wondering if Amazon would survive the dot.com disaster of the beginning of the 20th century. They indeed survived it based on a strategy of (mainly) diversification as I described in my 2004 article "Strategies for surviving the Internet meltdown: The case of two Internet incumbents". They still go strong and keep disrupting, if not always without controversy: see the Black Friday strikes of Amazon personnel in Europe.