Forty six essays covering a wide range of topics within the MSI research themes were the result of this assignment presenting the state-of-the-art in literature around these topics.
The assignment is in line with our efforts in this course to offer to students the opportunity to get in touch with the most challenging issues of the marketing research and practice as well to present them with possible areas of research in the context of their Master Thesis or even of PhD.
This is also part of our efforts to develop the education around the theme of Digital marketing in The Netherlands to a high stage on national and European level. The vast majority of the topics chosen by the students are related to Digital Marketing indeed.
The volume is accessible in the Faculty News Page