An interesting meeting with lecturers teaching digital marketing in universities of applied sciences and the University of Twente as only research university, organized by Goolge NL in their head office in Amsterdam. Interesting discussions about improving and coordinating education in digital marketing and also great view (despite the fog) from the 21st floor of the Google offices. In the discussion was clear the enormous demand of talents / graduates of higher education in The Netherlands with skills and knowledge on digital marketing. Google attempts to help closing this gap