Digital Transformation
is one of the central topics of this Smart Marketing group. However and
contrary to the popular wisdom that Digital Transformation is only about
efficiently engaging new technologies the practice indicates that organization
transformation (regarding leadership, communication, co-operation, culture etc.)
is the real issue: How managers and employees grown up in "analog"
and often top-down business environments can embrace and implement the
organizational transformation needed in order to allow the adoption and
implementation of new technologies. The HBR article by Jane McConnel "The Company cultures That Help (or Hinder) Digital Transformation" is texplaining this important issue https://hbr.org/2015/08/the-company-cultures-that-help-or-hinder-digital-transformation
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| Picture: Gerd Leonhard http://www.futuristgerd.com/ |
