June 7, 2016

Digital transformation is not only about adopting digital technologies; developing a digital organizational culture is equally important

Digital Transformation is one of the central topics of this Smart Marketing group. However and contrary to the popular wisdom that Digital Transformation is only about efficiently engaging new technologies the practice indicates that organization transformation (regarding leadership, communication, co-operation, culture etc.) is the real issue: How managers and employees grown up in "analog" and often top-down business environments can embrace and implement the organizational transformation needed in order to allow the adoption and implementation of new technologies. The HBR article by Jane McConnel "The Company cultures That Help (or Hinder) Digital Transformation" is texplaining this important issue https://hbr.org/2015/08/the-company-cultures-that-help-or-hinder-digital-transformation 
Picture: Gerd Leonhard