October 29, 2015

A short video lecture on using the Social Media as Marketing tools

Many marketers consider the Social Media as a headache rather as an opportunity; Social Media give much power to their customers, make traditional marketing communication less effective and it is not always clear what are the options of businesses as to using these as Marketing tools.

How could the Social Media be used as part of the marketing strategy? This is the topic of a short online lecture of mine that you can follow in this link.