This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
February 26, 2014
Potential and problems with Big and Smart Data
An interesting post in the MIT Sloan web site about the problems around Big Data. Needed: a new generation of executives who can work with Big Data and extract relevance from it. http://sloanreview.mit.edu/article/better-decisions-with-smarter-data/?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=DA+Enews+Feb+25+2014&utm_content=Read+more