This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
August 28, 2009
Social Incubators: marketing savvy for tech-savvy entrepreneurs
Social Media marketing expands rapidly to new and unexpected terrains. Incubators that are not famous as marketing savvy have also discovered the advantages of blogs, social networks and online communities in attracting and retaining customers. An interesting article sent to me by my colleague Rob published in the National Business Incubator Association Review