August 29, 2009

Dad blogs: The most recent online Influencers

In his 2007 book The New influencers Paul Gillin argues that in the Social Media era the real opinion leaders are bloggers who attract millions of readers daily and can make or brake a new product but endorsing it or disapproving it. Next to the well known influential blogs that without doubt can play a very important role as PR tools as I have mentioned before, a new category of “amateur” bloggers seem to emerge, capable of influencing million of people: the mom bloggers for some time already and recently the dad bloggers! An interesting article in the  New York Times