This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
June 9, 2009
Hippocratic Oath for MBA students: antidote to immoral (or incompetent) management
Something is moving in the horizon: according to the CNN a group of Harvard Business School MBA students, sensitive to "accusations leveled at business schools that they are failing to produce ethically accountable graduates" (CNN June 9, 2009) will give an oath underlying their ethical and societal responsibilities as managers. Readers of this blog know that there were a few occasions that I discussed the nature of the business education today as a possible cause for the corporate lack of responsibility and greediness that has lead to the well known corporate scandals of the last ten years and to the latest financial and economic meltdown. Let's hope that the initiative of the Harvard MBA students and the article of Rakesh Khurana and Nitin Nohria in the HBR, proposing the Hippocratic Oath for managers will be the beginning of change and improvement in corporate management ethics.