This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
April 29, 2009
Harvard Business School: Case study teaching revisited? II
The controversy about the ethics of managers and their relation to the teaching methods and tactics I mentioned in my post of April 9 continues in the Harvard Business Blog in the subject How To Fix Business Schools. I admire the openness of Harvard on the issue an I suggest to have a look to it if you are interested in the issue. Do not miss the post of Bob Sutton titled "Do Economists Breed Greed and Guile?" , the response of Steve Kaplan titled "The Economists Have It Right" and the readers' comments on both of them.