This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
May 15, 2009
Social Media = Empowerment
No one doubts that Social Media have empowered people and at the same time decreased our dependency for information from corporations, governements and experts. Interesting views and examples in Us Now from Banyak Films on Vimeo.