This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
April 21, 2009
Social Media Marketing becomes mainstream?
This seems to be the case, at least according to a recent report called Social Media Marketing Industry Reportauthored by Michael Stelzner. Interesting findings underlining the need to take the Web 2.0 seriously.