An interesting talk on to the future of the (Social) Web by Forrester's CEO George Colony during LEWEB 2011.
He foresees three major "Social Thunderstorms" : The Death of the Web (not the death of the Internet), The Social saturation, and the Social Enterprise. Of course next to these trends attention needs to be paid to the real social thunderstorms namely the Social Effects of the Social Media 2.0 era. Hope to have more to say about this soon.
Showing posts with label Forrester. Show all posts
Showing posts with label Forrester. Show all posts
December 13, 2011
January 21, 2010
Social media users' segments: News from the Goundswell (and soon news from us)
The Social Technographics ladder of the Groundswell , the Forrester sponsored book of Lee and Bernhoff, has been updated. The ladder is enhanced with a new category, the "Conversationalists", in order to include the Twitter users.
For readers of this blog interested in Social Media behavior: my Spanish colleagues and myself are working on the first research papers based on our research on user segments of Social Networking Sites in Holland and Spain. More about these studies soon.
For readers of this blog interested in Social Media behavior: my Spanish colleagues and myself are working on the first research papers based on our research on user segments of Social Networking Sites in Holland and Spain. More about these studies soon.
July 10, 2009
Technographic Segmentation: Forrester Consumer Profile tool
Many visitors of this blog look for information related to Technographics Segmentation. This tool of Forrester Research (the inventor of the term) will help them find more about the technographic profil of their customers (for B2C markets) and of course about the technographics segmentation if they follow the link. In the Forrester site there is a similar tool for B2B customers.
November 6, 2008
Social Media as Marketing Tools
The nominations for the 2008 Forrester Groundswell Awards is a very good collection of interesting and innovative ways of engaging Social Media as marketing tools. The admissions in the contest were classified according to the Groundswell methodology in 7 categories depending on the objective pursued: Listening, Talking, Energizing, Supporting, Embracing, Managing, Social Impact
October 3, 2008
Technographics Segmentation
The traditional segmentation methods are not always helpful in the Social Media era. One of the popular ideas is the Social Technographics segmentation of Forrester
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