The guest lecture was in the context of the UT AdWords Challenge project, a group assignment introducing the students to the world of online marketing
Showing posts with label AdWords. Show all posts
Showing posts with label AdWords. Show all posts
February 14, 2018
Introduction to Search Engine Marketing (SEM)
Today our Bachelor students following our Module Digital Marketing in our International Business Administration studies were introduced to the Search Engine Marketing by the Team Nijhuis, one of the top Google partners in Europe.
The guest lecture was in the context of the UT AdWords Challenge project, a group assignment introducing the students to the world of online marketing
The guest lecture was in the context of the UT AdWords Challenge project, a group assignment introducing the students to the world of online marketing
December 8, 2017
CALL FOR BUSINESSES AND ORGANIZATIONS BASED IN THE NETHERLANDS AND GERMANY
Interested in an AdWords campaign in partnership with one of our student groups? We look for partner companies in the UT / Saxion AdWords online Challenge.
During the last 3 years, our Bachelor students of the course @Digital Marketing for Networked Businesses in the University of Twente have participated in the Google Online Marketing Challenge, a worldwide college competition introducing students to the topic of Search Engine Advertising (SEA).
After ten years of organizing this annual challenge, Google stopped this project this year. Given the importance of SEA for the modern Digital Marketing education, we developed a new assignment in the @UT in cooperation with the EIT Digital and the Saxion University of Applied Sciences. The new challenge is quite similar to the Google Challenge but since a free-of-charge AdWords campaign and the organization are not available anymore by Google, we ask the participating partner companies a contribution covering the campaign and some of the organizational costs.
Partner companies can count on a motivated group of students who under the supervision of our staff and external experts will develop and execute a 3-week AdWords campaign, will conduct an audit of the company website and will report the results of the project to the partner company. More details and registration form are available at the link: Registration UT AdWords Challenge
During the last 3 years, our Bachelor students of the course @Digital Marketing for Networked Businesses in the University of Twente have participated in the Google Online Marketing Challenge, a worldwide college competition introducing students to the topic of Search Engine Advertising (SEA).
After ten years of organizing this annual challenge, Google stopped this project this year. Given the importance of SEA for the modern Digital Marketing education, we developed a new assignment in the @UT in cooperation with the EIT Digital and the Saxion University of Applied Sciences. The new challenge is quite similar to the Google Challenge but since a free-of-charge AdWords campaign and the organization are not available anymore by Google, we ask the participating partner companies a contribution covering the campaign and some of the organizational costs.
Partner companies can count on a motivated group of students who under the supervision of our staff and external experts will develop and execute a 3-week AdWords campaign, will conduct an audit of the company website and will report the results of the project to the partner company. More details and registration form are available at the link: Registration UT AdWords Challenge
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