This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
October 4, 2017
Master Class Behavioral Targeting in the University of Twente
Our Master Class Behavioral Targeting of October 2, 2017 in the Gallery Building in the Campus of the the University of Twente was very successful according to the comments we received from the participants. A lot of interest by students, educators and practitioners, very interesting presentations and a very lively panel discussion. Our thanks to all participants and contributors. The presentations will be soon available online. Requests to firstname.lastname@example.org Videos of the session are posted in our smart Marketing Facebook group Smart Marketing Facebook group