Digital Transformation in Action: Cognitive Computing (IBM WATSON) + Robotics + Internet of Things + 3D Printing + Sustainability = Olli

IBM in cooperation with Local Motors developed an autonomous shuttle bus named 

Olli. I found particularly interesting that many of the technologies used to bring about this product like IBM Watson / Cognitive Computing and IoT are part of our Digital Marketing curricula in the University of Twente. This is a fine example of the Digital Transformation concept that forms the basis of our courses and will revolutionize the vehicle industry not only because of the profound effect of driverless technology on mobility and human activities but also because of the emergence of car manufacturers who have very little to do with car manufacturing but rather with software.