September 8, 2015
Digital Marketing as educational topic in the University of Twente
It is some time ago that this blog was updated but last year has been a rally busy one. New courses, new challenges and new research lines together with my colleagues in the University of Twente and abroad. I will try to update the readers on the activities of the last year and keep them up-to-date on the future developments.
This year we offered for the first time to our 2nd year undergraduates of (IBA) the possibility to follow the elective module (15 ECs) Digital Marketing for Networked Businesses. The module proved to be very popular among students, we got 100 students, double number than we had hoped for. The module was including a wide range of topics: "traditional" E-Marketing topics, Social Media Marketing, Big-Data and Big Data driven Marketing, Social Monitoring tools, online reputation management but also rather unique topics for a university curriculum like Internet of Things and Neuromarketing.