This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
April 18, 2013
The Airline Cookie Conspiracy Part II
One of the most popular posts for the visitors of this blog is the post about the Airline Cookie Conspiracy. To groups of my students are working on writing a paper where the methodology and results of our experiment will be documented in detail, we hope also to publish at least one of the papers in a scientific journal or conference. The papers will be also available as working papers as soon as they are ready (around the end of May). If anyone is interested for a copy send an email to e.constantinides@utwente.nl