September 8, 2011
Grolsch: A fine example of corporate responsibility
The Dutch brewer Grolsch launched a few years ago a 2-liter beer tap system called Cheersch. Visiting their web site today I saw the above message: GROLSCH STOPS WITH CHEERSCH, FILL IN THE FORM FOR A REFUND.
This is not something common, a producer to take a product from the market and refund the price to customers because they will not be able to use it any more. In any case this is something worth mentioning and congratulate Grolsch for this initiative. A fine example of corporate responsibility that more businesses should follow.