May 30, 2011
European Marketing Academy (EMAC) Conference 2011
About 750 participants were registered this year. To my pleasant surprise the track E-commerce keeps growing, it is now nr 2 as to size (11 sessions). Not surprisingly a lot of the papers presented were about Social Media, with many empirical papers I must say. Good opportunities to meet old and new colleagues and interesting sessions, combined with a good organized conference and the Slovenian hospitality made the EMAC 2011 a very nice experience. Highlights were the visit to the Postonja caves and the Conference dinner. Rendezvous in Lisbon next year.