This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
December 8, 2010
KLM Surprise
As past KLM colleague (I worked for this company in the 80s) I was glad to follow their latest social media campaign combining several tools and innovative ideas. With this video you can get a good idea of the campaign. Goed gedaan KLM.
