This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
November 28, 2010
One week in Greece Part I: The Acropolis Museum Website Challenge
On the 18th of November I was in Athens together with the winning group of my 1st year International Bachelor marketing students to present the report about the website of the Acropolis Museum to the direction of the museum. Indeed the group like all 17 groups that participated in the case study did a very good work and produced many interesting ideas for improvement of the site. Crowdsourcing in an optimum form!! The Faculty offered to the winning team the trip to Athens and the students enjoyed a guided tour to the Museum, their visit to the archeological sites of Athens and a dinner under the Acropolis. The Athens (almost) summer weather made the whole happening complete. For me it was also a new experience to walk for the first time in a neighborhood at the eastern foot of the Acropolis hill making you think that you are in a Greek Island of the Aegean; the houses were indeed build around 1860 by emmigrants to Athens from the island Anafi. A different experience to walk in an island village in the center of Athens,even for an Athenian like me!