Digital Marketing

This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.

June 10, 2010

Summit for ICT for Governance and Policy Modelling

On July 6-7, 2010 the University of Aegean, the CROSSROAD EU project and the Greek Interoperability Centre organize the Samos Summit on ICT for Governance and Policy Modelling.

Labels: Samos Summit ICT Governance

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About Me

Digital: Netherlands; I am intensely interested in Marketing in digital environments as a research topic but also as a central component in the educational programs of the future marketers. My current research and teaching focus on topics as how does technology shape the customer behavior and the marketing practice, what is the role of social media as marketing tools and how businesses can innovate and succeed in the new digital, global and technology-enabled marketplace. I am interested also in the impact of new technologies like the AI / Cognitive Computing, Internet of Things, Big Data and Consumer Neuroscience (or Neuromarketing) on the future marketing practice.

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