There is almost no one who does not have heard about the term Crowdsourcing. For those who haven't an interesting paper from MIT Sloan Management Review.
As I have mentioned earlier this is the subject of an extensive literature review I do at this moment with the help of one of my students in the context of his Master Thesis within our Social Media Research center (SOMERE). The more you study this issue the more you see that businesses from the most different areas are exploring ways to boost their branding, sales and market shares using crowdsourcing. So SUBWAY could not be missing from the list. an interesting campaign.
