April 10, 2010

Social Media effects on B2B Marketing

Many of my students in management courses ask me whether the Social Media as marketing instruments are interesting for B2C marketers only. My feeling is always that B2B marketers have to learn also to use these media, the sooner the better. Common sense but also increasingly research findings confirm that B2B marketers understand now the importance of Social Media as marketing tools Read this post of the Web 2.0 Journal