26% of marketers willing to invest in Twitter

The Twitter hype is growing fast: According to BizReport quoting WebBizIdeas.com 265 of marketers are willing to commit marketing budgets to Twitter (43% were unsure and 31% said no). Interesting views indicating the booming interest of marketers about the Social Media. My humble opinion however is that these marketers should start working with the Social Media as marketing tools in a more simple yet important way namely by creating the proper organizational infrastructure that will tap the online customer voice before they start adding their own voice to it. Even better if they also try  to learn bit more about these customers, an issue not covered by the study. In the paper we submitted to the HTSF 2010 Conference we will present the results of a market segmentation of the Social Networking Sites users in NL.