You might remember that March 2000 was the month that the dot.com bubble busted sending the overvalued high tech stocks in a tailspin and launching the first major financial crisis of the millennium. After making headlines and capturing the imagination of the whole world the iconic names of the 90s like Webvan, Kozmo, Pets.com and Boo.com made once more headlines with their highly publicized demise. For many this was the end of the e-commerce experiment. Ten years after, despite a few hickups, the web seems to be more robust than ever.
Is 2010 going to be a milestone year in online marketing: According to an Outsell just published study advertisers plan to spend more on digital and online marketing and advertising than on print. E-Marketing is getting the mainstram! I am not surprised, this was just a matter of time. For field marketers but also for Marketing educators and researchers new opportunities and cllallenges ahead.
