This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
March 8, 2010
BBC's SuperPower, the Inteternet Phenomenon Explained
The BBC started today on the World News and online a series of programs and posts about the Internet. The series is called SuperPower. The map with the Internet growth, a short tutorial about how the Internet works and a counter are nice things to see. Interesting stories to read and of course important the article about the fact that the Internet becomes a fundamental human right. Next to all bad things people can say about the Interent and different problems that still wait for solutions in the virtual world no one can refuse that the web has become a major contributor to consumer empowerment (ask any field marketer about this) and has redifined human communication and life. Dictatorships and pseudo democracies all around the world will be the next victims of the peoples' empowerment despite putting bloggers in jail and trying to censor the web or block people from accessing it.