This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
November 10, 2009
Social Media blues
The fact that Social Media is a promising marketing tool does not mean that you can mess around with the social Web; I found a nice collection of social media flops in the blog of Penn Olson. From the 5 Social Media Disasters presented in the blog disaster nr 4 (Domino's Pizza) has been also discussed in this blog some time ago since I could follow it from the very first moment it was unfolding.