Class of 2013: Computer Time Doubles That of TV Viewing

Some of the findings released from Alloy Media + Marketing’s 9th annual College Explorer report on behalf of Harris Interactive indicate the new ways college students are dealing with technology. One of the most amazing findings is that US students are expected to spend 12 hours per day engaged in some form of media by 2013; most of that time – 9.5 hours – will be spent with their “tech” gadgets, including computers, mobile devices, MP3 players, and gaming devices. This multi-tasking public is expected to spend $6.5 billion on technology-related items by 2013, including computers, mobile devices, MP3 players, and gaming consoles and devices; this segment is becoming less and less unaccessible to traditional push marketers. This group spends twice as much time on their computer than on TV.