This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
July 16, 2009
Umair Haque's Generation M Manifesto
Although I belong to the generation that Umair Haque targets in his article I completely agree with the aphorisms in his Generation M Manifesto in the Harvard Business Publishing blog. Some of his points (like shareholder value) have been often subject of this blog.