This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
July 23, 2009
The social (and multiple) role of the New Media today: The Bottom-up Era
An interesting speech of the British PM Gordon Brown and one of Clay Chirky on the role of the New Media in exposing invisible (or visible) global and local problems and at the same time harassing dictators, quasi-dictators, oppressors, terrorists, fanatics etc. Also a worthy of note plea of Gordon Brown for new institutions dealing with global problems. Worth spending 15 minutes to see.