This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
June 16, 2009
Social Media / Web 2.0 definition
Defining the terms Web 2.0 and Social Media is not easy; there is no officially accepted term yet and a Google query with this term will deliver millions of pages. Readers of the blog maybe remember that some time ago I posted the definition of Web 2.0 / Social Media as it stands in one of my articles. I found an interesting video in YouTube explaining the term in plain English. Up to you to decide what really Social Media is!