This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.
February 4, 2009
The New Innovation Wisdom
An interesting article (also in videocast) from Google's chief economist Hal Varian in the McKinsey Quarterly. Varian explains the many effects the web has on industries and calls managers to re-think of conventional thinking. Useful note for everyone involved in innovation today