June 24, 2008
Mass Marketing: two more critical voices
One of the most interesting articles I read lately was the paper about mass marketing written by Andrew Thomas from the University of Akron and published in a recent edition of the Direct Marketing: An International Journal. This is of course not the first article about the subject but an original one since the author, among other things, argues that mass marketing is responsible for the loss of millions of jobs in the western world. He refers to the same infamous outsourcing that next to the fragile economic development it brought to China, India and other "low-cost" countries is also responsible for the overseas call centers , the rampant pollution, children labor and other sad by-effects that will tarnish this countries and the rest of the world for some time. If you got gloomy by reading the paper you can cheer up a bit by watching the educational Big Box Mart video: I highly recommend it to those who want to explain in a nutshell to their students what mass marketing is.